The imago brand
At imago, we don't take ourselves too seriously, but we want our brand to communicate consistently. If you want to use our logo or symbol, use them exactly as they appear here on our website. Please do it tastefully and, ideally, send us the materials for approval.
imago is a neuter, indeclinable noun. To top it off, it is always written with a lowercase i. Pronounce it exactly as it is written.
Our logo
Please do not edit the logo, change its proportions, recolor it, or insert anything into it…
Symbol
If you cannot use the full logo, you can use just the symbol itself.
Colors
The most important green is Shrek green – we use it for links and buttons.
Ink black
#131412CMYK 80/70/63/90
Salad green
#9CC01CCMYK 48/3/100/0
Potion green
#75A714CMYK 61/12/100/1
Shrek green
#598109CMYK 31/0/93/49
Root green
#4D7400CMYK 72/32/100/21
Ent green
#3C5E0FCMYK 77/39/100/35
Font
If you're wondering which font we use for our headings and visuals, it's the Spock font. You can't download it from us because it is a licensed font.